Spirit

Good Trouble Kentucky Straight Bourbon Whiskey

Good Trouble Kentucky Straight Bourbon Whiskey is a remarkable expression of craftsmanship and social consciousness, launched in 2023. The brand was founded by Dee M. Robinson, whose vision aimed at both delivering high-quality bourbon and promoting social justice. This bourbon stands out not just for its taste but also for its mission, embodying the spirit of progress and a commitment to making a positive impact in the community. Crafted in collaboration with the revered 8th generation master distiller Jacob Call, Good Trouble differentiates itself in the competitive world of bourbon. The distillation process respects traditional methods while incorporating innovative practices, ensuring a product that resonates with both connoisseurs and casual drinkers alike. Less a mere alcoholic beverage and more an emblem of community change, each bottle of Good Trouble invites consumers to acknowledge and participate in the cause it represents.

ABV

Introduction

Tasting Notes

Good Trouble Kentucky Straight Bourbon Whiskey presents an inviting aroma that hints at a rich caramel sweetness intertwined with notes of oak and vanilla. On the palate, it unfolds with a velvety mouthfeel, delivering pronounced flavors of dried fruits, warm spices, and a touch of nutmeg. The bourbon’s robust character strikes a well-balanced harmony, elevated by a smooth finish that lingers with a gentle warmth. With a proof of 92 (46% alcohol by volume), the whiskey showcases its boldness while remaining approachable. Additional tasting nuances include hints of honeyed toffee and a whisper of cinnamon, making it a multifaceted spirit that reflects its thoughtful craftsmanship and dedication to quality.

History

Good Trouble Kentucky Straight Bourbon Whiskey was established in 2023 by entrepreneur Dee M. Robinson. The concept was inspired by the principles of activism and social justice; Robinson sought to create a bourbon that embodies boldness both in flavor and in mission. This endeavor is informed by a rich legacy of African-American craftsmen and women in the bourbon industry, addressing a long history of underrepresentation. The name ‘Good Trouble’ itself draws from the words of civil rights icon John Lewis, who advocated for engaging in trouble, as long as it’s a ‘good’ kind of trouble. It highlights Robinson’s aim to challenge the status quo in the spirits industry, offering not only a quality product but also a platform for change and awareness surrounding social issues. This initiative quickly gained traction, leading to the whiskey receiving accolades and recognition, including a Gold Medal at the 2025 San Francisco World Spirits Competition.

Fabrication Process

The fabrication process of Good Trouble Kentucky Straight Bourbon Whiskey follows time-honored traditions of bourbon production while emphasizing attention to detail at each stage. The foundation lies in a meticulously selected mash bill that includes corn, rye, and malted barley, delivering a classic bourbon profile. Firstly, the grains are milled and mixed with water before being heated to convert the starches into fermentable sugars. The mash is then cooled and transferred to fermentation tanks, where yeast is added. Over several days, fermentation occurs, transforming sugars into alcohol and producing a complex array of flavors. Following fermentation, the liquid is distilled in copper pot stills, where it undergoes a double distillation process that enriches the character of the spirit. The distillation captures the heart cut, which is then transferred to new charred oak barrels for aging. The barrels impart distinct flavors from the wood, such as vanilla and caramel, while allowing interaction with the environment to refine the bourbon further. After a careful aging period of four years, the bourbon is bottled at 92 proof. Each step of the production is overseen with precision to ensure that the final product not only meets high standards of quality but also aligns with the brand’s mission.