Casamigos

Casamigos was founded in 2013, driven by the desire of George Clooney, Rande Gerber, and Mike Meldman to create a tequila that surpassed their expectations for quality and taste. The trio began experimenting with various recipes during their time spending summers in Mexico. Their quest lasted nearly two years and involved over 700 samples before they settled on the divine formulas that formed the basis of Casamigos. Their intent was never to start a brand; it was simply about crafting exceptional tequila for personal enjoyment with friends. The name 'Casamigos' stems from the property where Clooney and Gerber built their vacation homes, signifying the essence of friendship embodied by the brand. In 2017, Casamigos saw a significant milestone when Diageo, the global leader in alcoholic beverages, acquired the brand for a reported $1 billion, highlighting its remarkable growth and popularity. This deal allowed for further innovations and expansion in the market, while maintaining the brand's core ethos of high-quality production and genuine craftsmanship.

Casamigos is proudly produced in Santiago Matatlán, Oaxaca, Mexico, a region renowned for its rich volcanic soil, which is ideal for growing Blue Weber agave. The climate in this area is characterized by warm temperatures and minimal rainfall, conditions that allow the agave plants to flourish over their seven-to-nine-year maturation period. The unique terroir of Oaxaca imparts distinctive flavors to the agave, contributing to the ultimate profile of Casamigos’ tequila and mezcal. The distillery location boasts proximity to the mountains, significantly influencing both the water sourcing for production and the distillation process. The natural resources and ecosystem of the area enhance the quality of the agave and, subsequently, the final taste in the spirits, embodying the rich heritage and craftsmanship that define Casamigos. The small batch production methods utilized further prioritize the integrity of local ingredients, ensuring each product remains true to its artisanal roots.