Carpano Torino

The story of Carpano Torino begins with Antonio Benedetto Carpano, a visionary who sought to create a fortified wine that would cater to the tastes of the aristocracy in the late 18th century. In 1786, he unveiled his creation to the public, quickly gaining popularity and recognition, even being referred to as the 'King’s favorite drink.' This marked the inception of vermouth as we know it today and established Carpano as a pioneer in the industry. Over the years, Carpano has experienced significant growth, adapting its offerings while staying true to its rich heritage. The 19th century marked a period of innovation, leading to the introduction of iconic products including Punt e Mes in the early 1860s, which introduced a unique bitter-sweet profile that became a staple in many Italian cocktails. Throughout the 20th century, the brand continued to evolve, establishing its name in international markets and becoming a key player in the global spirits community. In the 21st century, Carpano expanded its reach by opening a museum, Museo Carpano, in Turin, located inside the Eataly food and wine centre. This establishment not only celebrates the history of Carpano and its contributions to Italian culture but also serves as a vibrant space for education and tasting experiences, ensuring that the legacy of Antonio Benedetto Carpano continues to thrive.

Located in the vibrant city of Turin, northern Italy, Carpano Torino benefits from a rich environment that is both historically and geographically significant. Turin lies at the foot of the Alps, which provides a microclimate that is ideal for viticulture. The climate is characterized by hot summers and mild winters, creating optimal conditions for grape cultivation. The urban setting of Turin combines historical architecture with vivid culinary traditions, contributing to Carpano's celebrated place in the gastronomic landscape. The distillery itself is situated along Via Ermanno Fenoglietti, from where the natural mineral waters of the nearby mountains contribute to the purity and quality of the ingredients used in vermouth production. The proximity to vineyards cultivates a local sourcing philosophy, ensuring the use of high-quality grapes and botanicals. This location is not only strategically advantageous for ingredient sourcing but also enriches the flavors of Carpano's products. The unique soil composition in the region can impart subtle nuances to the wines used in the vermouth, enhancing the overall complexity and character of Carpano's offerings. This connection to the local geography is part of what empowers Carpano to produce beverages that are truly reflective of their origins.